CEREAL — Street tasted, CEREAL approved.
Since its launch in 2016, CEREAL has brought streetwear energy into everyday essentials.
By blending minimal silhouettes with urban attitude, the brand defines a modern style for city-dwelling individuals.
CEREAL doesn’t shout — its denim staples, daily basics, and standout accessories speak through subtle details.
With a sharp eye for trends and balance in styling, CEREAL has grown into a brand that defines understated street aesthetics.
bitplay, known for functional design and clean minimalism, creates gear that transitions effortlessly from city to outdoors.
This collaboration with CEREAL brings together both brands’ strengths — launching a series of crossbody straps, wrist lanyards, and accessory charms.
The collection merges structure with style, offering pieces that move with you and fit your rhythm.
More than just a style crossover, this collaboration is a shared statement on lifestyle.
From streets to trails, from utility to outfit — bitplay x CEREAL gives you more ways to express, explore, and move freely.
